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  • The Architecture of Computer Hardware, Systems Software, and Networking : An Information Technology Approach
    The Architecture of Computer Hardware, Systems Software, and Networking : An Information Technology Approach

    The Architecture of Computer Hardware, Systems Software and Networking is designed help students majoring in information technology (IT) and information systems (IS) understand the structure and operation of computers and computer-based devices.Requiring only basic computer skills, this accessible textbook introduces the basic principles of system architecture and explores current technological practices and trends using clear, easy-to-understand language.Throughout the text, numerous relatable examples, subject-specific illustrations, and in-depth case studies reinforce key learning points and show students how important concepts are applied in the real world. This fully-updated sixth edition features a wealth of new and revised content that reflects today’s technological landscape. Organized into five parts, the book first explains the role of the computer in information systems and provides an overview of its components.Subsequent sections discuss the representation of data in the computer, hardware architecture and operational concepts, the basics of computer networking, system software and operating systems, and various interconnected systems and components.Students are introduced to the material using ideas already familiar to them, allowing them to gradually build upon what they have learned without being overwhelmed and develop a deeper knowledge of computer architecture.

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  • Algorithms : Technology, Culture, Politics
    Algorithms : Technology, Culture, Politics

    Algorithms: Technology, Culture, Politics develops a relational, situated approach to algorithms.It takes a middle ground between theories that give the algorithm a singular and stable meaning in using it as a central analytic category for contemporary society and theories that dissolve the term into the details of empirical studies. The book discusses algorithms in relation to hardware and material conditions, code, data, and subjects such as users, programmers, but also “data doubles”.The individual chapters bridge critical discussions on bias, exclusion, or responsibility with the necessary detail on the contemporary state of information technology.The examples include state-of-the-art applications of machine learning, such as self-driving cars, and large language models such as GPT. The book will be of interest for everyone engaging critically with algorithms, particularly in the social sciences, media studies, STS, political theory, or philosophy.With its broad scope it can serve as a high-level introduction that picks up and builds on more than two decades of critical research on algorithms.

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  • Media & Culture : An Introduction to Mass Communication
    Media & Culture : An Introduction to Mass Communication

    Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

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  • Visual Communication : Understanding Images in Media Culture
    Visual Communication : Understanding Images in Media Culture

    Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images.It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work.The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysisExplores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumptionBrings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty ImagesShows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

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  • Why does a culture of non-communication establish itself?

    A culture of non-communication can establish itself for a variety of reasons. One common reason is fear of conflict or confrontation, which can lead people to avoid difficult conversations and instead choose to remain silent. Additionally, a lack of trust or a fear of judgment can also contribute to a culture of non-communication, as individuals may feel hesitant to share their thoughts and feelings. In some cases, organizational structures and hierarchies can also discourage open communication, leading to a culture of silence and non-disclosure. Overall, a culture of non-communication can develop when there is a lack of psychological safety and trust within a group or organization.

  • What career prospects arise from studying Culture and Technology?

    Studying Culture and Technology can lead to a variety of career prospects in fields such as digital marketing, user experience design, cultural analysis, and technology consulting. Graduates may find opportunities in industries that require a deep understanding of how technology impacts society and culture, such as media companies, tech firms, research institutions, and non-profit organizations. Additionally, individuals with a background in Culture and Technology may also pursue careers in academia, journalism, or cultural policy-making, where their expertise can be applied to critically analyze and shape the intersection of culture and technology in society.

  • How does the process of cell culture technology proceed?

    Cell culture technology involves the growth and maintenance of cells outside of their natural environment, typically in a laboratory setting. The process begins with the selection of the appropriate cell type and the preparation of a suitable growth medium. The cells are then isolated from their natural environment and placed in a sterile culture vessel, where they are provided with the necessary nutrients and conditions for growth. The culture is regularly monitored and maintained to ensure the cells remain healthy and continue to proliferate. This technology is widely used in research, drug development, and biotechnology for studying cell behavior, producing biological products, and testing potential therapies.

  • What are event culture and time culture?

    Event culture refers to the way in which events, such as festivals, concerts, and sporting events, shape and influence a society's values, beliefs, and behaviors. Time culture, on the other hand, refers to the way in which a society perceives and organizes time, including concepts of punctuality, scheduling, and the pace of life. Both event culture and time culture play a significant role in shaping social interactions, traditions, and overall societal norms.

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  • Media and Water : Communication, Culture and Perception
    Media and Water : Communication, Culture and Perception

    As flooding, drought and water scarcity become more pronounced due to climate change, so the way in which these events are presented in the media assumes greater significance.In particular, the media plays an important role in shaping the public perception and understanding of water issues, and debates around extreme weather events more generally. Joanne Garde-Hansen’s book offers a sustained and comprehensive exploration of media representations of water.Drawing on a wide range of media – including newspapers, digital, photography, radio, television and video, as well as empirical research on media and memory – she examines how drought, flooding and water management have been portrayed in the media, both historically and in the contemporary world.The use of the media by water institutions to manage public perceptions and the use of digital media by the public to engage with water companies is also included. A particular feature of the book is an examination of water and gender in developed nations.One of the first books to look at media representations of water, this pioneering work provides valuable insights for both scholarly and professional water research.

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  • The Quantum Revolution : Art, Technology, Culture
    The Quantum Revolution : Art, Technology, Culture

    We are currently riders of the information storm. AI fascinates us, images mesmerize us, data defines us, algorithms remember us, news bombards us, devices connect us, isolation saddens us.Deeply embedded in digital technology, we are the very first inhabitants of life in the quantum zone.The Quantum Revolution is about life today – its entanglements, creativity, politics, and artistic vision. Arthur Kroker and David Cook explore a new way of thinking drawn directly from the quantum imaginary itself.They explain the quantum revolution as everyday life, where technology moves fast, and where, under cover of the digital devices that connect us, the most sophisticated concepts of technology and science originating in mathematics, astrophysics, and biogenetics have swiftly flooded human consciousness, shaped social behavior, and crafted individual identity.The book discusses the concept of the quantum zone as a new way of understanding digital culture, and presents stories about art, technology, and society, as well as a series of reflections on art as a gateway to understanding the quantum imaginary.Richly illustrated with sixty images of critically engaged photos and artwork, The Quantum Revolution privileges a new way of understanding and seeing politics, society, and culture through the lens of the duality that is the essence of the quantum imaginary.

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  • The Quantum Revolution : Art, Technology, Culture
    The Quantum Revolution : Art, Technology, Culture

    We are currently riders of the information storm. AI fascinates us, images mesmerize us, data defines us, algorithms remember us, news bombards us, devices connect us, isolation saddens us.Deeply embedded in digital technology, we are the very first inhabitants of life in the quantum zone.The Quantum Revolution is about life today – its entanglements, creativity, politics, and artistic vision. Arthur Kroker and David Cook explore a new way of thinking drawn directly from the quantum imaginary itself.They explain the quantum revolution as everyday life, where technology moves fast, and where, under cover of the digital devices that connect us, the most sophisticated concepts of technology and science originating in mathematics, astrophysics, and biogenetics have swiftly flooded human consciousness, shaped social behavior, and crafted individual identity.The book discusses the concept of the quantum zone as a new way of understanding digital culture, and presents stories about art, technology, and society, as well as a series of reflections on art as a gateway to understanding the quantum imaginary.Richly illustrated with sixty images of critically engaged photos and artwork, The Quantum Revolution privileges a new way of understanding and seeing politics, society, and culture through the lens of the duality that is the essence of the quantum imaginary.

    Price: 27.99 £ | Shipping*: 0.00 £
  • Essential Mass Communication : Convergence, Culture, and Media Literacy
    Essential Mass Communication : Convergence, Culture, and Media Literacy

    Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices.Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society.Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers.Essential Mass Communication addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking.Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more.Designed to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, Essential Mass Communication: Introduces the concepts of mass communication and establishes foundations for understanding convergence and cultureProvides the skills and knowledge required to apply critical media literacy analysis techniques in different fieldsDiscusses the driving technologies, key people, convergence, and cultural instances of each mass communication mediaCovers the business and information disciplines of mass communication, including ethics and communication lawHighlights the connection between communication technologies, culture, and careers in mass mediaIncludes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development With a strong focus on creative, active learning, Essential Mass Communication: Convergence, Culture, and Media Literacy is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.

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  • Which culture is the best culture in the world?

    It is not appropriate to label any one culture as the "best" in the world as every culture has its own unique strengths and values. Each culture contributes to the diversity and richness of the world, and it is important to respect and appreciate the differences among them. Instead of comparing cultures, it is more valuable to learn from and celebrate the diversity of cultures around the world.

  • Why is Turkish culture often confused with Arab culture?

    Turkish culture is often confused with Arab culture due to several factors. Firstly, both cultures are located in the Middle East and share some similarities in language, religion, and traditional customs. Additionally, there is a historical connection between the two regions through the Ottoman Empire, which had a significant influence on Arab countries. Furthermore, the media and popular culture often portray a homogenized view of the Middle East, leading to misconceptions and generalizations about the diverse cultures within the region. However, it is important to recognize and appreciate the distinct differences and unique aspects of Turkish and Arab cultures.

  • Should I study Culture and Technology or Medicine at TU Berlin?

    The choice between studying Culture and Technology or Medicine at TU Berlin ultimately depends on your interests and career goals. If you are passionate about exploring the intersection of culture and technology, and are interested in fields such as media studies, digital humanities, or cultural anthropology, then Culture and Technology may be the right choice for you. On the other hand, if you have a strong interest in healthcare, biology, and helping others, pursuing a degree in Medicine may be more suitable. Consider your strengths, interests, and long-term career aspirations when making this decision.

  • Is culture important?

    Yes, culture is important because it shapes our identity, beliefs, values, and behaviors. It provides a sense of belonging and connection to others within a community. Culture also influences how we communicate, express ourselves, and understand the world around us. Embracing and respecting different cultures can lead to greater understanding, empathy, and cooperation among diverse groups of people.

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